COURSE CONTENT OF DIGITAL MARKETING
We welcome you to Kanpur’s first budding training institute rising as path-breakers to open a gate of opportunities for all the young budding talent to get them job ready. We cater for the enhancement of your overall skills and help you gain insight on the new development in the digital ecosystem.
What will you learn if Join Digital Pehchan Digital Marketing Course
1- Search Engine Optimization (SEO)
Keyword research with Google AdWords planner
Selection of domain name
Page naming and URL structure
Image optimization, Meta Tags creations and Hyper linking.
Robots.txt file use and creation
Brief knowledge of Heading Tags
Sitemap creation (XML,HTML and ROR )
Website Health and Traffic Tracking ( Google Webmaster Tool, Google Analytics Tool )
Search Engine penalties and recoveries.
Back links Creation (Inbound and Outbound )
Do follow and No follow back links generation
Search Engine Submission
Press Release submission
Blog posting and commenting
PPT,PDF and Video Submission
What are Google Panda and Penguin Algorithm?
2-Social Media Marketing (SMM )
Facebook, Google Plus, LinkedIn, Stumbleupon, Youtube pages and channel creation
Latest Stats and Trends about Social Media
Ads Creation (CPC, CPM, CPL, Branding and Awareness and Conversion)
Exercise – Power Editor and Advert manager
Social Media Tools – Hootsuit, Sprout Social, Bitly, Crowd Booster etc.
How to increase likes and followers
Leveraging Lists, Hashtags & Trends
3- Search Engine Marketing (SEM)
Understanding of Google Search
Overview of Google Adwords and Microsoft Adcenter
PPC definition and how it functions
Detailed Classes – Quality Score, Conversion Rate, CTR, A/B Testing and Landing Page optimization.
How to setup Campaign, Ad Group, Ads and Keywords.
Audience Targeting – Demographic, Interest, Gender and Age.
Exercise – Broad match Keywords, Exact match keywords and Phrase match keywords.
4- Display/Video Marketing
Give you a practical and working knowledge of how to advertise on the display network using Google AdWords.
Learn to how to create display campaign using google adwords.
Learn to advertise on the display network using the mobile platform.
Understand multiple ad formats, targeting criteria and including remarketing
5- Web Analytics
What is Google Analysis?
Fundamentals – Webmaster Tool, Google Analytics Tool and AdWords tools
Attribution modeling and Reports
Acquisition, Audience and Behavior overview
GA Code implementation
Goals and Funnel Creation
Google Analytics Reports
Direct, referring and search traffic
Webmaster – Robots.txt and Sitemap implementation
5- Email Marketing
MailChimp account optimization
Template, List and campaign creation
Hard bounce, Soft bounce and engagement.
Email blast process and reporting.
Digital Marketing Coach
Digital Pehchan –33A Vikas Nagar near Gurdev Chauraha, Infront of Allahabad bank ATM, Kanpur
For Information call us at 8707099570
Additional Benefits of Digital Marketing Course :
We believe in only practical sessions.
We give core digital marketing knowledge
First Digital Marketing Training institute in Kanpur
We believe in learn to earn philosophy
Get your first job in the field of Digital Marketing
Learn 10+ digital marketing modules and earn all Google certificates.