COURSE CONTENT OF DIGITAL MARKETING

We welcome you to Kanpur’s first budding training institute rising as path-breakers to open a gate of opportunities for all the young budding talent to get them job ready. We cater for the enhancement of your overall skills and help you gain insight on the new development in the digital ecosystem.

What will you learn if Join Digital Pehchan Digital Marketing Course

1- Search Engine Optimization (SEO)
On-page Optimization
 Keyword research with Google AdWords planner
 Selection of domain name
 Page naming and URL structure
 Image optimization, Meta Tags creations and Hyper linking.
 Robots.txt file use and creation
 Brief knowledge of Heading Tags
 Sitemap creation (XML,HTML and ROR )
 Website Health and Traffic Tracking ( Google Webmaster Tool, Google Analytics Tool )
 Search Engine penalties and recoveries.
Off-page Optimization
 Back links Creation (Inbound and Outbound )
 Do follow and No follow back links generation
 Search Engine Submission
 Directory Submission
 Article Submission
 Press Release submission
 Blog posting and commenting
 Classified posting
 Social Bookmarking
 Ping Submission
 Image Submission
 PPT,PDF and Video Submission
 Article Syndication
 What are Google Panda and Penguin Algorithm?
2-Social Media Marketing (SMM )
 Facebook, Google Plus, LinkedIn, Stumbleupon, Youtube pages and channel creation
 Latest Stats and Trends about Social Media
 Ads Creation (CPC, CPM, CPL, Branding and Awareness and Conversion)
 Exercise – Power Editor and Advert manager
 Social Media Tools – Hootsuit, Sprout Social, Bitly, Crowd Booster etc.
 How to increase likes and followers
 Leveraging Lists, Hashtags & Trends
3- Search Engine Marketing (SEM)
 Understanding of Google Search
 Overview of Google Adwords and Microsoft Adcenter
 PPC definition and how it functions
 Detailed Classes – Quality Score, Conversion Rate, CTR, A/B Testing and Landing Page optimization.
 How to setup Campaign, Ad Group, Ads and Keywords.
 Audience Targeting – Demographic, Interest, Gender and Age.
 Exercise – Broad match Keywords, Exact match keywords and Phrase match keywords.
4- Display/Video Marketing
 Give you a practical and working knowledge of how to advertise on the display network using Google AdWords.
 Learn to how to create display campaign using google adwords.
 Learn to advertise on the display network using the mobile platform.
 Understand multiple ad formats, targeting criteria and including remarketing
5- Web Analytics
 What is Google Analysis?
 Fundamentals – Webmaster Tool, Google Analytics Tool and AdWords tools
 Attribution modeling and Reports
 Acquisition, Audience and Behavior overview
 GA Code implementation
 Goals and Funnel Creation
 Google Analytics Reports
 Traffic Sources
 Direct, referring and search traffic
 Webmaster – Robots.txt and Sitemap implementation
5- Email Marketing
 MailChimp account optimization
 Template, List and campaign creation
 Hard bounce, Soft bounce and engagement.
 Email blast process and reporting.


Regards,
Abhishek Kamal
Digital Marketing Coach
Digital Pehchan –33A Vikas Nagar near Gurdev Chauraha, Infront of Allahabad bank ATM, Kanpur
For Information call us at 8707099570

Additional Benefits of Digital Marketing Course :

We believe in only practical sessions.

We give core digital marketing knowledge

First Digital Marketing Training institute in Kanpur

We believe in learn to earn philosophy

Get your first job in the field of Digital Marketing

Learn 10+ digital marketing modules and earn all Google certificates.

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